Since advertising expenses vary greatly, it is challenging to provide you with an estimate without knowing your spending limit. The outcomes will therefore differ.

The fact that conversion rates are influenced by variables beyond our control must also be kept in mind. This depends on many variables, such as your price, website design, product quality, market niche, and advertising budget.

Yes, you certainly can! Even though most Facebook campaigns require a website URL, there are ways for businesses to run effective Ads.

• You may use engagement advertisements to boost the number of likes and comments on your Facebook and Instagram posts.
• Lead generation ads are used to attract people who are interested in your product or service.
• Message advertising on Facebook, Instagram, and WhatsApp to receive messages.
• App installs advertisements to encourage people to download your app.

All Facebook ad campaigns require a Facebook page. If you don’t have one, we will create it for you based on our agreement.

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We’ll give you a questionnaire first so that we can have a better understanding of your business and market.

Based on the data you supply and the research we undertake, we’ll create a plan for you. We’ll start working on the advertising on our calendar as soon as you agree with the plan. You have the right to approve or disapprove any advertisements before we publish them.

Return on investment (ROI) can refer to several aspects, including money held in a bank account.

Returns are metrics to us as Facebook ad experts. measurements like;

• Website Traffic
• Leads
• Messages
• Comments
• App Installed

We can assure you that you will receive all of these items. However, much of the work in earning a return on your ad expenditure is completed once these factors are taken into account.

Yes, you receive messages. How quickly does your customer service agent respond? Do they have all of the information they need to respond to leads?

Yes, we do drive a lot of visitors to your site. Does your website persuade visitors to make a purchase from you?

Yes, we do get leads for you. Do they think your price is reasonable? Is your consulting reputation beneficial to your business?

We don’t need to lie to each other because I am a businessman. Before you start running advertising, you’ll need to set a lot of things in place.

Let us handle the ads while you focus on other areas of your sales funnel.

The time required to see results from social media ads can vary based on several factors. This duration may be shorter or longer depending on the competition in your industry and other variables, including:

• Your specific goals: Are you aiming for increased brand awareness, website traffic, or direct conversions?
• Targeting: How well you define your ideal customer.
• Ad creative: The quality and appeal of your ads.
• Budget and bidding strategy: How much you’re willing to spend on the ads.
• The platform: Different platforms have different algorithms and user behaviors.
• Industry and competition: The level of competition in your industry can impact the time it takes to see results.

General timeframe:

• Brand awareness: You may start to see increased brand mentions and engagement within a few weeks.
• Website traffic: It can take a few weeks to see a significant increase in website traffic.
• Conversions: This can take longer, sometimes several months, especially for complex sales cycles.

Key points to remember:

• Be patient: Success doesn’t happen overnight. It requires time to gain momentum and achieve results.
• Track your results: We’ll Monitor your campaigns closely and analyze the data to identify what’s working and what’s not.
• Campaigns Optimization: We’ll make adjustments to your targeting, bidding, and creative based on performance results.
• Consistency: The most effective ads are those that are consistently run and optimized over time to achieve lasting success.

There is no magic formula. Regardless of how attractive your ads are, people still need time to understand, progress and engage with them. Please be patient. Our expert team is ready to assist you in enhancing your sales through social media advertising.

Choosing between boosted posts and Facebook ad campaigns depends on your specific goals, budget, and the level of control you need. Here’s a breakdown to help you decide:

Boosted Posts
Best for:

• Quick engagement: Increasing likes, comments, and shares on a specific post.
• Promoting time-sensitive offers: Such as events or sales.
• Simple, straightforward campaigns: For businesses new to Facebook advertising.

Pros:

• Easy to set up
• Relatively inexpensive
• Can quickly boost visibility

Cons:

• Limited targeting options
• Less control over performance
• Fewer customization options

Facebook Ad Campaigns
Best for:

• Specific, measurable goals: Such as website clicks, conversions, or lead generation.
• Detailed targeting: Reaching precise audience segments.
• Long-term, strategic campaigns: With advanced tracking and optimization.

Pros:

• Advanced targeting options
• Detailed performance tracking
• Multiple ad formats and objectives
• Greater control over budget and scheduling

Cons:

• More complex to set up
• Can be more expensive

Choose Boosted Posts if: You want a quick and easy way to increase engagement on a specific post, have a limited budget, and don’t need advanced targeting options.
Choose Facebook Ad Campaigns if: You have specific, measurable goals, need to reach a precise audience, require detailed tracking and analysis, and are willing to invest more time and potentially more money.

We Consider these factors when making your advertising your business on Facebook:

• Your business goals: What do you want to achieve with your Facebook advertising?
• Your budget: How much are you willing to spend on advertising your business on Facebook?

As a digital marketing agency, we analyze various factors to select the most effective strategies or to create a combination that suits your business needs and helps you reach your marketing goals.

Facebook Ads can not only provide valuable data for your company, but they can also help you make the most of the data you already have.

If you have a significant database of prior customers, we’ll design a Facebook campaign specifically for them, allowing you to deliver new offers.

We can also develop a campaign that reaches millions of people who share your current customers’ or clients’ interests.

Our AI-driven approach combines predictive analytics, dynamic creative optimization (DCO), and real-time sentiment analysis. AI-powered audience segmentation tools help identify highly interested users, while generative AI creates personalized ad variations that are tested based on performance data. For example, we reduced CPAs by 40% for an e-commerce client using AI to predict peak engagement windows and auto-allocate budgets. AI also monitors trends to refresh creatives before fatigue sets in, ensuring sustained ROI.

The choice of platform depends on audience behavior and campaign objectives. For B2B marketing, LinkedIn and Twitter/X are key for sharing expertise, while TikTok Shop and Instagram Reels are effective for reaching and selling to Gen Z and Millennials.

We recently increased a SaaS client’s lead generation by 70% by using LinkedIn’s interactive carousels along with TikTok demo videos. We are also testing new platforms like Twitch for community building and Snapchat AR for product trials, based on the preferences of your audience.

We use multi-touch attribution models and incrementality testing to understand the effect of social media. We found that a luxury brand experienced a 25% increase in revenue from TikTok campaigns, which we tested through location-based experiments. We use advanced dashboards to monitor key metrics, such as Customer Lifetime Value (CLTV), which are affected by social media, offline conversions through QR codes, and dark social shares that are tracked by AI crawlers. We analyze how every dollar spent contributes to either pipeline influence or direct sales.

We use a 3-tiered content strategy:

• Data-driven hooks: AI analyzes top-performing hooks (e.g., “how-to” vs. “shock-and-educate”) across platforms.
• Interactive formats: Polls, AR filters, and shoppable live streams boost engagement by 35%+.
• User-generated content (UGC) loops: Encourage fans to co-create content (e.g., viral challenges with branded rewards). For a fitness brand, UGC-driven Reels increased shares by 90%.

We utilize AI vetting tools to evaluate influencers based on their alignment with our brand, the authenticity of their audience, and their past performance in generating conversions. Nano and micro-influencers, who have between 10,000 and 100,000 followers, typically achieve three times the engagement compared to larger influencers. For a skincare product launch, we collaborated with 20 nano-influencers, generating $500,000 in sales through trackable affiliate links. After the campaign, we assess the increase in reach and any positive impact on branded search volume.

Our privacy-focused targeting uses zero-party data, quizzes, surveys, contextual AI, and algorithms tailored for specific platforms. For instance, Meta’s Advantage+ helps expand audiences automatically while prioritizing privacy.

We utilize predictive lookalike models that are based on first-party data. One of our fintech clients experienced a 30% reduction in cost per lead (CPL) by using LinkedIn’s intent-based targeting in combination with YouTube’s custom affinity segments.

Short-form vertical video (TikTok/Reels) remains king, but long-form storytelling is resurgent on YouTube (15–20 min videos). Key tactics:

• Silent-friendly captions and dynamic thumbnails tested via AI.
• Shoplayable video (e.g., Instagram’s Tap-to-Buy overlays).
• Live video bundling: Host weekly Q&As to nurture communities. A DTC brand achieved a 50% cart-add rate via live demos with real-time comment responses.

We recommend a 60/40 split between paid and organic strategies for most brands. Paid advertising helps you reach a wide audience quickly, while organic efforts help build customer loyalty. However, we modify this approach based on the stage of the marketing funnel.

• Top funnel: 70% paid (broad awareness) + 30% organic (educational content).
• Bottom-funnel: 50% paid retargeting + 50% organic (testimonials, case studies).

For a B2B client, we used LinkedIn Ads for lead gen and organic Twitter/X threads for nurturing, shortening the sales cycle by 3 weeks.

We perform beta tests on platforms such as Discord and Twitch, as well as on new platforms like AI-driven virtual worlds. Our goal is to evaluate audience overlap and identify opportunities for early adopters.

Metrics we track include engagement depth and referral traffic. In our pilot program for a gaming brand, we created a Discord community featuring exclusive AMAs, which resulted in a 20% increase in pre-orders.

We will only expand our efforts after meeting the return on investment (ROI) thresholds.

Our AI escalation protocol detects sudden increases in negative sentiment and activates a response plan. For example, when a food brand experienced a recall, we utilized AI to create personalized apology direct messages and released apology videos from the CEO within four hours, which helped decrease customer loss by 15%.

After the crisis, we examine the underlying causes, such as issues with the product or communication, and modify our strategies to restore trust.